How Often Should You Update Your Headshots?

Professional headshots are a key part of your personal brand. They communicate confidence, approachability, and professionalism—whether on LinkedIn, your company website, marketing materials, or social media. But how often should you update your headshots to keep your image fresh and relevant?

1. Every 1–2 Years is Ideal

As a general rule, most professionals benefit from updating their headshots every 1–2 years. People notice subtle changes in appearance, hairstyle, or style preferences, and keeping your headshot current ensures that it accurately represents how you look today.

2. When Major Changes Occur

You should also consider updating your headshot after major changes, such as:

• A new hairstyle or hair color

• Significant weight change

• A change in professional role or industry

• Updated personal branding or company aesthetic

These changes can impact how your headshot reflects your current professional image.

3. For Growing Teams and Businesses

If you manage a team or company website, updating headshots consistently ensures a cohesive, professional appearanceacross all staff photos. Many companies schedule annual or biennial updates so that everyone’s images remain current.

4. Seasonal or Contextual Updates

Some professionals choose to update their headshots with the seasons or before important events such as conferences, speaking engagements, or promotional campaigns. This keeps your image aligned with your marketing and branding efforts.

5. Work With a Headshot Specialist

A professional headshot photographer can help you plan updates and create images that will last. At Jill Matthews Photography, I specialize in studio and on-location headshots in Cincinnati and Northern Kentucky, helping clients maintain a polished, consistent, and authentic personal brand over time.

Final Thoughts

Your headshot is often the first impression others have of you—keeping it current ensures that it reflects your professionalism and personality. Updating every 1–2 years, or after major changes, keeps your personal brand accurate and strong.

Ready to refresh your headshot? Contact Jill Matthews Photography today to schedule your session and showcase your best self.